For those of you unfamiliar with Spanish primarily based Deskontalia, it is an on the internet retailer that offers discounted merchandise and solutions, such as spa and travel experiences. Deskontalia found itself in require of a brick and mortar location in which they could not only contain the numerous items they sell, but that would also serve as a point for distribution and meeting space. The Spanish architecture studio VAUMM was up for the challenge and produced the new storefront on an urban downtown street in San Sebastian, Spain. Being that most regularly a person using Deskontalia would receive their solution shipped in a regular cardboard box, VAUMM used this very same box as a jumping off point for the whole layout and style of the internal decor.
They designed a fantastic space with the cardboard box as a central theme set against a backdrop of empty white space and a modern day resin embedded white concrete floor. There is a primary countertop location that serves the functional specifications of exchanging packages. It was designed to seem as though it was basically a stack of cardboard boxes with a fluid countertop of the same material. The counter also incorporates the company’s logo (d-) as a decorative and extra branding element. There are also two digital projectors with which customers are capable to interact with the Deskontalia web website. Though most purchases are made prior to the client entering the store, the projectors add a new dimension and possible enterprise portal. Boxes kind the walls and a portion of the ceiling to act as a sound absorption method inside the open space. The store takes on a sense of the recycled utility of the regular cardboard box, which most goes unnoticed or maybe undervalued by the common populous.
The furnishings within the space is constructed by keeping with the very same aesthetic. The boxes in effect turn into not only the tables and chairs but also artistic elements that refer back to Deskontalia in their image.
images © Aitor Ortiz